Senior Data Analyst
Company: Disney Direct to Consumer
Location: New York
Posted on: October 9, 2024
Job Description:
About The RoleThe Marketing Analytics team is seeking a Senior
Analyst to support our core marketing measurement, automation and
reporting needs. The Senior Analyst will collaborate closely with
Hulu Marketing, Data Engineering, Data Architecture, Data Product,
Data Science, and Finance teams. Their focus will be on developing
tools, optimizations, and key business insights to propel Hulu's
growth. The ideal candidate will possess a passion for both digital
and linear media landscapes and a deep understanding of each step
in the marketing journey. - -Responsibilities -
- Create, deliver and continuously improve our business
measurement solutions -
- Partner closely with business stakeholders to identify and
unlock opportunities -
- Use internal and external analytics tools, SQL, and scripting
languages to access and analyze multivariate data -
- Analyze and report key data quality health KPIs through regular
metric monitoring and revise as needed as the number of datasets
and critical systems expand -
- Translate complex reporting needs into technical
specifications, including calculations, custom groups, parameters,
filtering criteria and/or aggregations -
- Analyze subscriber and behavior data to identify patterns,
uncover opportunities, and create common understanding of how
people are interacting with the platform and content
- Partner with our Product, Engineering and QE team to build and
automate reports and dashboards that provide insights into business
measurement and effectiveness -
- Build intuitive presentations, interfaces, infographics and
visualizations to create a data-driven narrative in partnership
with our Strategic Planning and Marketing stakeholders -
- Provide ongoing reporting and analysis to inform and support
business, product and marketing decisions -Basic Qualifications -
- BA or BS in Business, Math/Statistics, Economics, CS,
Engineering, or related -
- 5+ years of hands-on analytical work experience with SQL -
- Expertise manipulating large data sets, interpreting data
trends and using a multitude of disparate data sources and tools
-
- Experience with creating, executing and analyzing complex
AB/MVT test constructs in order to test stakeholder hypotheses
-
- Strong analytical skills with the ability to apply business
strategy to data analysis and recommendations
- Strong experience in documenting the data requirements, data
strategy, data rules (standardization, cleanse, and validation)
-
- Strong analytical and technical skills to troubleshoot issues,
analyze the cause, quickly come-up with the possible solutions,
document the changes, and communicate organizational impact -
- Ability to evaluate risks and provide recommendations in a
timely manner -
- Explain data anomalies, develop data visualizations and
reporting to drive key messaging and recommendations -using tools
such as Tableau and Looker
- Ability to think strategically, analyze and interpret market
and consumer information ----Preferred Qualifications -
- Experience in the streaming media industry or other
subscription-based service -
- Experience in the technology industry, knowledge of data
products -
- Experience writing, managing and deploying Python code -
- Familiarity with data platforms and applications such as
Databricks, Datorama, Snowflake, Redshift, Airflow, Tableau
-Additional Information#DISNEYTECH
The hiring range for this position in Santa Monica, CA is $114,900
to $154,100 per year, and in New York, NY is $120,400 - $161,500
per year. The base pay actually offered will take into account
internal equity and also may vary depending on the candidate's
geographic region, job-related knowledge, skills, and experience
among other factors. A bonus and/or long-term incentive units may
be provided as part of the compensation package, in addition to the
full range of medical, financial, and/or other benefits, dependent
on the level and position offered.
Keywords: Disney Direct to Consumer, White Plains , Senior Data Analyst, Accounting, Auditing , New York, New York
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