Director of Marketing, Communications & Customer Experience
Company: Mosaec
Location: New Brunswick
Posted on: October 18, 2024
Job Description:
New Brunswick, New Jersey, George Street Playhouse seeks
qualified candidates for the position of Director of Marketing,
Communications & Customer Experience.Position: Director of
Marketing, Communications & Customer Experience Reports to:
Managing Director Status: Exempt Compensation: $90,000 - $100,000
annually, plus benefitsGeorge Street Playhouse seeks a dynamic and
experienced Director of Marketing, Communications & Customer
Experience to lead its marketing, public relations, customer
service, and brand management efforts. This critical leadership
role will shape the strategic vision for marketing, sales, and
customer engagement across all facets of GSP's operations,
including mainstage productions, educational programming, and
special events.As a senior member of the management team, the
Director collaborates closely with the Artistic and Development
team to align marketing strategies with organizational goals. The
role supervises a team of marketing and customer service
professionals while overseeing external partnerships and ensuring a
seamless patron experience both online and at the venue.PRINCIPAL
ACCOUNTABILITIES
- Strategic Planning & Implementation: Develop and execute
comprehensive marketing, public relations, and customer engagement
strategies to meet revenue targets and enhance GSP's visibility.
Collaborate with the Director of Development to design short- and
long-term initiatives that expand both customer and donor
engagement. Leverage CRM and web technologies to enhance customer
outreach and engagement.
- Brand & Media Management: Lead GSP's branding efforts, ensuring
consistency across all communications and promotional materials.
Oversee the creation of marketing collateral, media relations, and
digital platforms, working closely with public relations agencies
to expand media exposure.
- Customer Experience Leadership: Direct the customer experience
team, enhancing both the in-person and digital interactions patrons
have with GSP. Work in collaboration with venue partners at New
Brunswick Performing Arts Center to deliver an exceptional
experience for all patrons.
- Data & Budget Management: Monitor and manage the marketing
department budget, including forecasting and reporting to the
Managing Director. Use data analytics to inform marketing
strategies, track progress against key performance metrics, and
make data-driven decisions.
- Innovation & Digital Marketing: Stay ahead of industry trends
by incorporating innovative digital marketing strategies and
community engagement efforts to broaden GSP's audience reach.
- Team Leadership & Organizational Representation: Recruit,
train, and mentor the marketing team, fostering a collaborative and
motivating work environment. Represent GSP at local and national
events, cultivating strategic partnerships to support marketing and
sales initiatives.
- Season & Strategic Planning: Actively participate in the season
and long-term strategic planning process to align marketing efforts
with the overall organizational vision.
- Additional Responsibilities: Lead and engage in additional
projects and activities as assigned to support the organization's
goals.PREFERRED QUALIFICATIONS
- 5+ years of experience in a leadership role at a nonprofit
organization, preferably within the performing arts sector.
- Proven success in managing subscription and single-ticket
campaigns in a mid-size arts environment.
- Strong analytical skills with expertise in revenue projection,
pricing strategies, and data analysis.
- A track record of effective team management, with a focus on
mentoring and motivating staff to achieve organizational
goals.
- Experience working with CRM systems, with knowledge of
Tessitura and TNEW being a significant plus.
- Creative vision and openness to exploring new marketing methods
to drive growth.ADDITIONAL QUALIFICATIONS
- Passion for theatre and a deep commitment to advancing the arts
within Central New Jersey.
- Strong communicator with the ability to build effective
internal and external relationships.
- Collaborative spirit, especially when working with senior staff
and strategic partners.
- Self-motivated, honest, and adaptable in balancing diverse and
competing priorities.WORK CONDITIONSRegular office hours are Monday
through Friday, 10 am - 6 pm, with one optional day per week for
remote work; occasional evening and weekend commitments required.
The Director is expected to attend key events, including first
rehearsals, opening nights, galas, and other special events. As
this is an on-call position during the theatre season,
accessibility via mobile is required when offsite. This is a
full-time, exempt, annual salaried position of $90,000 - $100,000.
George Street Playhouse offers a benefits package that includes
medical, dental, and vision insurance with annual allowance for out
of pocket medical expenses, access to a 403B retirement plan, 9
paid holidays, vacation time, paid sick leave, paid parking near
the theater and complimentary tickets to George Street Playhouse
productions.
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Keywords: Mosaec, White Plains , Director of Marketing, Communications & Customer Experience, Advertising , New Brunswick, New York
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