Associate Director of Product Marketing
Company: Verizon
Location: Basking Ridge
Posted on: October 12, 2024
Job Description:
When you join VerizonYou want more out of a career. A place to
share your ideas freely - even if they're daring or different.
Where the true you can learn, grow, and thrive. At Verizon, we
power and empower how people live, work and play by connecting them
to what brings them joy. We do what we love - driving innovation,
creativity, and impact in the world. Our V Team is a community of
people who anticipate, lead, and believe that listening is where
learning begins. In crisis and in celebration, we come together -
lifting our communities and building trust in how we show up,
everywhere & always. Want in? Join the V Team Life.At our core, we
are dedicated to enriching lives by bridging the gap between
individuals and premium wireless experiences that not only meet but
exceed expectations in value and quality. We believe that everyone
deserves access to seamless, reliable, and affordable wireless
solutions that enhance their day-to-day lives, connecting them to
what matters most. By joining our team, you'll play a pivotal role
in this mission, working towards delivering innovative,
customer-focused solutions that open up a world of possibilities.
We're not just in the business of technology; we're in the business
of connecting people, empowering them to explore, share, and engage
with the world around them in ways they never thought possible.
Building on our commitment to connect people with quality
experiences that offer the best value in wireless, let's delve
deeper into how we strategically position our diverse portfolio to
cater to a broad spectrum of needs and preferences. Our portfolio,
comprising 11 distinct brands, is meticulously organized into five
families, each designed to address specific market segments and
distribution channels to maximize reach and impact.
- Total Wireless & Verizon Prepaid: At the forefront, we have
Total by Verizon and Verizon Prepaid, our flagship brands available
at Verizon exclusive and/or national/retail stores. Verizon Prepaid
continues to maintain a robust and loyal consumer base, while Total
by Verizon is on a rapid ascent, capturing the hearts of more
customers with its compelling offerings.
- Straight Talk, TracFone, and Walmart Family Mobile: Straight
Talk, Tracfone, and Walmart Family Mobile stand as giants in our
brand portfolio, boasting significant presence in Walmart. Their
extensive reach and solidified position in the market underscore
our commitment to accessible, high-quality wireless solutions
across diverse retail environments.
- Visible: Visible, as a standalone brand family, caters to the
digitally-savvy, single-line customers who prefer streamlined,
online-first interactions. This brand is a testament to our
adaptability, embracing the digital evolution of customer
engagement.
- Simple Mobile: Carving out a niche of its own, Simple Mobile
shines as the premier choice among authorized resellers. Its
consistent recognition as the most carried brand in Wave7
Research's prepaid dealer survey for 36 consecutive quarters speaks
volumes about its popularity and reliability.
- SafeLink: SafeLink remains dedicated to serving customers
through government subsidies. With a strategic pivot towards
Lifeline in the absence of ACP, SafeLink continues to fulfill its
mission of providing essential communication services to those in
need. Join the team that connects people with quality experiences
that give them the best value in wireless.What You'll Be Doing:As
the Associate Director of Brand Management for Simple Mobile, you
will lead a team to define winning growth strategies for Simple
Mobile to ensure the brand continues being the leader among the
agent retailer channel. You will be diving deep into business
performance, consumer insights, and the competitive landscape to
design and launch new value propositions, products, and promotions.
You and your team will be at the forefront of the brand - driving
excitement, passion, change, and growth.
- Owning the Simple Mobile brand growth strategy and roadmap that
outlines new value propositions, products and promotions.
- Aligning Verizon Value Organization (VVO) leadership to brand
strategies designed for growth of the Simple Mobile business while
also driving customer retention and churn improvements for the
brand.
- Responsible for the identification of growth target segments
for Simple Mobile, using conceptual thinking to understand and
unearth relevant pain points and insights that will lead to
stronger value propositions.
- Continuously working closely with the research and insights
team to stay close to consumer insights, industry trends, and
competitive threats.
- Developing a strong partnership among all VVO functions
(Finance, Marketing, Distribution, Legal, Operations, Base, etc.)
and continuously communicates brand strategy, objectives, targets,
and initiatives to drive cohesive cross-functional plans that
result in brand growth.
- Providing strategic brand counsel to guide decision-making
within cross-functional strategies that impact that brand.
- Closely monitoring business performance and proactively
initiates necessary teams to optimize programs or develops new ones
to meet necessary targets.
- Identifying key growth initiatives (Big Rocks) for the year and
continuously optimizes to ensure initiatives are current to target
segment needs and business priorities.
- Leading the Simple Mobile Brand team in the definition of
business assumptions and business rules for all proposed growth
initiatives, inclusive of leadership alignment and approval.
- Developing high quality briefs to all necessary stakeholders
and is directly responsible for the overall execution and
performance of key initiatives.
- Working with Integrated Marketing to secure necessary marketing
support for key initiatives, and closely partner to ensure
visibility of marketing plans.
- Directly responsible for ensuring end to end launch of key
initiatives are sound and in strategic alignment to overall key
objectives.
- Cultivating a positive, winning mindset for the brand within
the team and partners.
- Sharing a contagious passion and excitement for the brand and
business that motivates partners to engage
- Dedicated to nurturing and developing their respective
teamYou'll Need to Have:
- Bachelor's degree or four or more years of work
experience.
- Six or more years of relevant work experience.Even Better If
You Have One or More of the Following:
- MBA.
- Exceptional communication and interpersonal skills.
- Proficiency in Google Suite and MS Office.
- Understanding of Verizon processes and systems.
- Understanding of the indirect channel.
- Experience in telecommunications or CPG.
- Strong project management skills, efficient multitasking is
vital to success.
- Experience managing and influencing client relationships at the
senior executive level. Ability to present and interact with all
levels of management.
- Impeccable managerial skills and excellent communication skills
and executive presence.
- Presented findings and insights targeted to what that audience
cares about (up to the executive level). Ability to influence
without direct authority.Where you'll be workingIn this hybrid
role, you'll have a defined work location that includes work from
home and a minimum eight assigned office days per month that will
be set by your manager.Scheduled Weekly Hours40Equal Employment
Opportunity We're proud to be an equal opportunity employer - and
celebrate our employees' differences, including race, color,
religion, sex, sexual orientation, gender identity, national
origin, age, disability, and Veteran status. At Verizon, we know
that diversity makes us stronger. We are committed to a
collaborative, inclusive environment that encourages authenticity
and fosters a sense of belonging. We strive for everyone to feel
valued, connected, and empowered to reach their potential and
contribute their best. Check out page to learn more.Our benefits
are designed to help you move forward in your career, and in areas
of your life outside of Verizon. From health and wellness benefits,
short term incentives, 401(k) Savings Plan, stock incentive
programs, paid time off, parental leave, adoption assistance and
tuition assistance, plus other incentives, we've got you covered
with our award-winning total rewards package. For part-timers, your
coverage will vary as you may be eligible for some of these
benefits depending on your individual circumstances.If you are
hired into a California, Colorado, Connecticut, Hawaii, Maryland,
Nevada, New York, Rhode Island, Washington or Washington, D.C. work
location, the compensation range for this position is between
$120,000.00 and $244,000.00 annually based on a full-time schedule.
The salary will vary depending on your location and confirmed
job-related skills and experience. This is an incentive based
position with the potential to earn more. For part time roles, your
compensation will be adjusted to reflect your hours.
Keywords: Verizon, White Plains , Associate Director of Product Marketing, Executive , Basking Ridge, New York
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