SALES & WELLBEING COMMUNICATIONS MANAGER

Company: Excellus Health Plan Inc.
Location: Ellenville
Posted on: November 16, 2024

Job Description:

Job Description:Summary:The External Communications Manager is responsible for delivering quality, timely internal and external communications within budget.Essential Accountabilities:Level IDevelops and drives external communications that engage and inspire brokers and employer groups around our latest updates and wellbeing initiatives and programs. Experiments with new and creative ways to reach employers and brokers with the news and information they need to know. Develops and implements effective communication strategies that enhance customer loyalty, brand awareness and customer satisfaction.Supports the Wellbeing Engagement Team in various marketing requests to meet the needs of our employers, brokers and members, including but not limited to flyers, posters, postcards, videos/animations, PowerPoint presentations, webinars, etc. In response to gaps identified by employer groups, partners with the Wellbeing Engagement team to develop new and innovative materials and guides for workplace wellbeing resources, programs and challenges.Works with sales to support key and large accounts communication needs and acts as a subject matter expert to group specific communications.Consults with internal stakeholders to develop effective communication plans for various situations, including urgent requests. Identifies impactful communications opportunities, distilling complex topics into simple messages.Creates, implements, and oversees communications programs that effectively describe and promote the organization and its products/programs.Creates and maintains a calendar of external communications to include dates when content is required to be ready.Creates and maintains process documents related to the external communications process and reviews regularly for improvement opportunities.Attends project meetings related to changes that will impact our external audiences and creates speaking points for internal sales reps to reference to assist with inquiries.Serves as a trusted communications partner and strategic advisor for internal stakeholders, including senior leadership. Partners with internal stakeholders to collate internal wellness initiatives, challenges, webinars, etc. to use as external resources in order stay on top of industry trends and continuously expand upon wellness portfolio offerings.Supervises communication-related projects to guarantee all content is approved by stakeholders and publication ready. Ensures that projects meet time, cost and quality standard/parameters.Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies' mission and values, adhering to the Corporate Code of Conduct, and leading to the Lifetime Way values and beliefs.Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.Regular and reliable attendance is expected and required.Performs other functions as assigned by management.Level II (in addition to Level I Accountabilities)Partners with Sales staff and attends external stakeholder meetings to better understand broker and group needs as they relate to communication.Develops blended communications solutions, including the use of technology, to bring efficiencies and improve the effectiveness of internal and external communications.Acts as an established subject matter expert on multiple communication modalities and identifies when to use certain modalities.Analyzes and reports on assessment results, feedback and findings to gain greater impact, efficiency and return on investment for future communications solutions.Consistently researches best practices for communication delivery and brings new and innovative ideas to the Sales Communication process.Level III (in addition to Level II Accountabilities)Leads projects and initiatives that include multiple divisions and significant visibility across the organization. Relies on significant experience and judgment to plan and interact with key stakeholders; a wide degree of creativity and latitude is expected.Anticipates how the industry and corporate changes may affect communication needs and works to identify new processes to support changes.Represents the team in Health Plan committee meetings.Assists with the onboarding and mentoring of new staff within the team.Minimum Qualifications:NOTE: We include multiple levels of classification differentiated by demonstrated knowledge, skills, and the ability to manage increasingly independent and/or complex assignments, broader responsibility, additional decision making, and in some cases, becoming a resource to others. In addition to using this differentiated approach to place new hires, it also provides guideposts for employee development and promotional opportunities.Level IBachelor's Degree in journalism, communications, public relations or relevant field is preferred. A combination of education and experience will be considered.Three (3) or more years' experience with communications, journalism, public relations or relevant field.Experience leading communications within a sales or marketing organization. Experience developing and implementing communication plans.Demonstrated crisis management skills and/or experience.Proven experience creating targeted content.Proven experience working with data and using data to make informed decisions.Ability to effectively manage complex projects, taking initiative to achieve outcomes.Ability to effectively manage multiple projects simultaneously.Exceptional leadership, interpersonal, planning and organizational skills.Proficient writing, editing, proofreading, layout and design, professional printing/publishing skills are essential, including ability to present concepts verbally.Demonstrated ability to work from ambiguous requirements to generate clear, concise communications.Proven ability to interact with all levels of leadership.Level II (in addition to Level I Qualifications)Five (5) or more years of experience in a related role or field.Demonstrated experience collaborating across a matrixed organization.Comfortable navigating and influencing across divisions within a complex business landscape.Demonstrated ability to present data, metrics and information in a clear and concise manner to all levels of an organization.Level III (in addition to Level II Qualifications)Seven (7) or more years of experience in a related role or field.Proven ability to manage complex, targeted, and integrated communications strategies and approaches across business segments.Ability to process business strategy and interpret it to influence sophisticated and complex communications strategies.Demonstrated leadership and experience in guiding, monitoring and mentoring others on the team and motivating them to work toward achieving our common goals.Physical Requirements:Ability to work in a home office for continuous periods of time for business continuity.Ability to work prolonged periods sitting and/or standing at a workstation and working on a computer.Ability to travel across the Health Plan service region for meetings and/or trainings as needed.* *One Mission. One Vision. One I.D.E.A. One you.Together we can create a better I.D.E.A. for our communities.At the Lifetime Healthcare Companies, we're on a mission to make our communities healthier, and we can't do it without you. We know diversity helps fuel our mission and that's why we approach our work from an I.D.E.A. mindset (Inclusion, Diversity, Equity, and Access). By activating our employees' experiences, skills, and perspectives, we take action toward greater health equity.We aspire to reflect the communities we live in and serve, and strongly encourage people of color, LGBTQ people, people with disabilities, veterans, and other underrepresented groups to apply.OUR COMPANY CULTURE:Employees are united by our Lifetime Way Values & Behaviors that include compassion, pride, excellence, innovation and having fun! We aim to be an employer of choice by valuing workforce diversity, innovative thinking, employee development, and by offering competitive compensation and benefits.In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.Equal Opportunity EmployerCompensation Range(s):Minimum $58, 500 - Maximum $93, 267The salary range indicated in this posting represents the minimum and maximum of the salary range for this position. Actual salary will vary depending on factors including, but not limited to, budget available, prior experience, knowledge, skill and education as they relate to the position's minimum qualifications, in addition to internal equity. The posted salary range reflects just one component of our total rewards package. Other components of the total rewards package may include participation in group health and/or dental insurance, retirement plan, wellness program, paid time away from work, and paid holidays.Please note: There may be opportunity for remote work within all jobs posted by the Excellus Talent Acquisition team. This decision is made on a case-by-case basis.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identityMinimum Salary: 0.00 Maximum Salary: 0.00 Salary Unit: Yearly

Keywords: Excellus Health Plan Inc., White Plains , SALES & WELLBEING COMMUNICATIONS MANAGER, Sales , Ellenville, New York